Rangers striker Alfredo Morelos has had nearly everyone at Ibrox tearing their hair out this season with his ill discipline, with his sending off against Celtic clearly the last straw for manager Steven Gerrard.

With plenty of speculation over his future at the club, Gers chairman Dave King will have been rubbing his hands together at the potential big money sale coming either this summer or in the near future – after all, his goals are only going to earn him a move to bigger and brighter things.

However, if Ally McCoist’s claim about the Colombian ace is right, the Ibrox chief will no doubt be joining the fans, players and manager in venting their frustration towards their hot-headed star.

Is Morelos’ stock plummeting?

Speaking of Morelos, McCoist insisted that his disciplinary problems are not only going to cause Rangers to miss out on their goals but to miss out on a big money pay day too, claiming potential suitors are likely to have second thoughts about snapping him up.

He told STV: “It’s now time for Alfredo Morelos to take responsibility for his own actions. If he hasn’t learned from his mistakes – particularly the one in the Old Firm game – then there is probably no chance for him.

“I’m very hopeful he has learned from it, but the fact of the matter is that there will be one or two clubs who will have been put off by his disciplinary record and his value will have dropped a little bit.”

Morelos is meant to be Rangers’ gold mine, the man that is going to fund a brighter future at Ibrox when he eventually leaves Glasgow.

While they love his goals. they cannot afford to have him causing his stock to drop due to his numerous red cards, as it would leave King forced to continue to run the club on a shoestring budget rather than showing the ambition everyone wants to see.

What do Rangers do?

That is the question everyone will be asking at Ibrox. Do they try to cash in this summer and hope his on-field issues do not stop them sealing a decent price for his sale?

Or do they give him another season to lead the line, hoping he can continue to net at an astonishing rate and boost his price tag for a future sale?

It is a difficult situation for Rangers and King will not be best pleased if his biggest asset is causing his future funds to disappear in front of his eyes.