Real Madrid owner Florentino Perez is a man that many football enthusiasts love to hate. His paternalistic leadership style has many detractors and indeed, it doesn’t always seem to work in the team’s favour.
How else would one explain why a team that has amassed such wealth doesn’t always seem to get it right on the field?
Of course, things are certainly going their way right now and the team is merely a step away from the final of the UEFA Champions League. By all estimates, they have a pretty good shot at retaining this title, but what else would you expect from a team that features Cristiano Ronaldo, Karim Benzema, Gareth Bale, Toni Kroos and James Rodriguez?
The problem, as many fans of the game have pointed out, is precisely in the fact that Perez believes in putting together a ‘dream team’ at immense cost without really considering whether the players can play together cohesively.
While most teams buy players who can fit into a certain slot, Real Madrid believes in bringing in big names, relying on each individual to do his magic. In fact, disappointed fans have actually booed the team on account of their lacklustre performance in the second leg of the Champions League when they were defeated 3-4 by Schalke.
However, the team has powered through on more than one occasion thanks to inspired performances by individuals.
Perez is very sure of what he is doing and indeed, he has been very successful at building Real Madrid into the huge brand that it currently is. Having a line-up of very expensive footballers, each with megawatt star power, helps build up the brand continually.
His previous stint as President of Real Madrid has seen the team acquiring superstars such as Zinedine Zidane, Cristiano Ronaldo, David Beckham and Michael Owen, whereas he acquired Mesut Ozil, Kaka, Karim Benzema, Xabi and many others the second time around.
His choice of Carlo Ancelotti as manager of Los Blancos has also been an inspired one because Ancelotti himself lacks any football ideology beyond that player recruitment is of prime importance and game plans come secondary.
Perez’s present tenure at Real Madrid has seen two coaches before Ancelotti, with Manuel Pellegrini and Jose Mourinho going through the revolving door.
Purists of the game may not agree with the strategy adopted by Perez and Ancelotti, but there is no denying the fact that signing on players based upon commercial considerations is a recipe for success.
As a matter of fact, other teams such as Paris Saint-Germain and Manchester United are also following suit because this is clearly the way to make profits.
Interestingly, teams with immense star power attract a lot of fans and sell plenty of merchandise. There’s also a great deal of betting and fans use sports betting sites to place their bets. In fact, so many people are doing this these days that betting sites offer amazing offers and discounts through promo codes to attract them. You can find details about some great deals on http://promo-code.co.uk/.
Football will always remain a beloved sport and people like Perez are helping it change with the times. Take advantage of the promo codes and place a bet on your football team today!
